The holy grail of design has been sought after for so long, who even remmebers when it began? Before Tufte there Wurman, before Wurman there was that French fellow Minard… And I’m quite sure countless design- and engineering-oriented minds have been trying to boil it all down to a set of a few basic principles.
Well, it seems that starting in the 1960’s Braun at least began to do just that: codify into a series of basic principles by which we can all operate. Even Apple’s vaunted design team seems to have taken more than a bit of inspiration from that seminal team at Braun. The link to the Gizmodo article can be found here, but the gist of it is this:
• Good design is innovative.
• Good design makes a product useful.
• Good design is aesthetic.
• Good design helps us to understand a product.
• Good design is unobtrusive.
• Good design is honest.
• Good design is durable.
• Good design is consequent to the last detail.
• Good design is concerned with the environment.
• Good design is as little design as possible.
In a world where we suffer daily from information overload, where taking the news each day feels like you’re trying to take a sip from a firehose… A few more applications of these VERY basic principles would be nice. Anyone ever try using (or even looking at) Amazon’s Kindle v1? I rest my case 😉